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About the Minnesota Audience Development Exchange

The Minnesota Audience Development Exchange (MADE) is a Minnesota Theater Alliance program which, in partnership with TRG Arts, provides a shared database of arts and culture patrons, currently with over 1.2 million patrons and 875,000 unique households. TRG Arts (www.trgarts.com),currently operates 23 Community Networks including Denver, Houston, Los Angeles, Philadelphia, and Seattle among others. Organizations in these Community Networks use Data Center to build targeted direct mail campaigns, perform demographic and buying-habit research about their patrons, and trade mailing lists with their peers via a permission-based system.

MADE is open to all arts and culture organizations, regardless of size, location, and genre; in fact, it will be most effective when it brings together all of Minnesota's arts and culture sectors.

Benefits of MADE

    Trade patron data in a secure, permission-based environment
  • Browse an online catalogue of segments available from peer organizations in your community
  • Request and approve/deny trade segments through an email-integrated interface
  • Send files directly to your mail house via an easy file download process
  • Research your patrons

  • Find out which local arts events your patrons attend around your community, so you can identify the best peer organizations for trading or collaboration
  • Run demographic reports on any group of patrons or donors, to identify characteristics like net worth, ethnicity, children, age, interests, and more
  • Study the combined prospect pool of all local arts patrons to see multi-buying behavior, crossover, and demographics across the entire community
  • Build targeted direct mail campaigns

  • Define your key market segments with start-up counsel from TRG’s experts, so you can speak to your patrons in ways that increase their loyalty
  • Target your campaigns by patron multi-buying behavior, geography (city, state, zip, county or SCF), or demographic variables* (additional fees apply)
  • Build acquisition campaigns using trade data from peers (approval required)
  • Integrate data from as many ticketing or donor systems as you like, all combined in one holistic view of your patron base
  • Save money at the mail house

  • TRG Data Center performs merge/purge, suppression, address standardization and NCOA hygiene at no additional charge.
  • Mail houses download your lists directly from Data Center, ready to use.
  • Train yourself on Data Center 24/7

  • Video tutorials, downloadable training guides, and pop-up help text
  • Email support via TRG Help Desk

Annual Cost of MADE membership

Budget Tier
Alliance Member
Non- Member
Under $100K
$150
$300
$100K - $500K
$250
$500
$500K - $1M
$500
$1,000
$1M - $3M
$750
$1,500
$3M - $6M
$1,000
$1,250
$6M - $12M
$1,500
$1,875
$12M+
$2,000
$2,500

The only other costs to using the MADE system are fees for generating mailing lists based on demographic filters; those charges generally range from $1 to $3 per filter, per thousand names. Aggregate reporting of demographic distribution within lists is always free.


How do I sign up?
Please contact joanna@mntheateralliance.org for more information or to start the enrollment process for MADE. If you are not a member of the Minnesota Theater Alliance, and would like to become a member so that you can pay the discounted MADE annual fee, read more about how to become a member.

Join these organizations
already on board!

Guthrie Theater
MN Citizens for the Arts
MN Opera
Park Square Theatre
Penumbra Theatre
Theater Latte Da
Twin Cities Gay Men's Chorus
Wise Fool Shakespeare


Deadlines
Sign-up available every 60 days
Training available online any time


Questions?
Contact Joanna Schnedler at (651)283-4373 for more information.

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