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Online Session: Using Social Media to Maintain Your Online Presence During Covid

May 27 @ 11:00 am - 12:30 pm

It’s incredibly hard for theaters to keep engaged with patrons while they aren’t able to produce shows during these difficult and uncertain times. Let’s talk about how we can use social media to keep your theaters at the front of their mind so that they’ll be ready to purchase tickets and attend events in the near future. People have been using social media to connect and stay informed during Covid-19 with Facebook seeing a 27% increase in visitors and YouTube seeing a 15% increase. Use your creativity to stand out on these platforms, restructure your social media advertising (we’ll also address budgeting) and use Analytics to see how this pandemic is affecting your audience. Studies have repeatedly shown that In a down economy the organizations that go dark get forgotten but the ones that stay in the spotlight do rebound more quickly when things return to “normal”. Don’t get left in the dark by going dark.


We’ll look at:

  • Best practices for organic posting during the pandemic
  • Recycling old content, giveaways, etc.
  • Best practices for paid advertising during the pandemic
  • How to stand out during donor/fundraising efforts
  • Tricks around creating unique audiences (target competitors and their audiences)
  • Targeting audiences through remarketing
  • Determining audience profiles and where they are in the funnel (top, middle, bottom)
  • Using analytics to understand your audience, adjust your content and increase advertising ROI


Ted Kozlowski
Brad Larson – Founder, Prairie Pixel Co



This event is being offered on a sliding scale of $0, $5, $10, or $15.

Click here to register via Zoom. You will receive an email with information to join the event. If you would like to pay for your registration, please use the payment options below:

Registration Options



Ted Kozlowski
Silicon Valley veteran, Ted Kozlowski, is a seasoned technology sales and marketing executive. A featured speaker and teacher in North Carolina, California, Nevada, and Minnesota representing companies such as Network Solutions, The Institute for Entrepreneurship at the University of North Carolina, Homestore.com, Computer Associates and many more. He has shared his expertise on social media strategy, Google AdWords Advertising, Google Analytics and InBound Marketing with advertising & marketing professionals from local chambers to national conferences focusing on the strategy and theory behind successful online advertising. He is Google AdWords & Analytics certified.

Ted has been using Google AdWords since its Beta in 1999 and has been Google AdWords Certified since 2005. He has also volunteered with many nonprofits in Minnesota to help them get and implement Google Grants and continues to manage these AdWords campaigns. He currently serves on the Board of Directors for Resource, Inc., a Minneapolis nonprofit with a ten-million-dollar yearly budget. Ted is also currently serving as Mayor of the City of Stillwater in Minnesota.


Brad Larson – Founder, Prairie Pixel Co 
Brad Larson is an experienced communicator with a propeller-head bent towards early adoption and technology.  Born and raised and never leaving the great state of Minnesota – except for vacations post pandemic – Brad is a graduate of the University of Minnesota’s award-winning school of journalism.  Working in the newsrooms for WCCO-TV and KMSP-TV transitioned to employee relations/communications for Honeywell’s Home & Building Control division spearheading communications to 120,000 employees across 119 branch locations in North America. Brad’s corporate work evolved to cutting-edge digital communications work for local marketing and public relations agencies – Periscope and Padilla Speer Beardsley.

Brad’s agency work moved to the publishing side when he joined Star Tribune’s fledgling digital advertising group where he led digital sales, marketing and operations while guiding advertisers use of the nascent digital advertising space.  After 14 years, he launched Prairie Pixel Co to provide digital marketing strategy and solutions management.  He has managed digital marketing for small and large clients.


About Prairie Pixel Co

Prairie Pixel Co dedicates itself to offering the most up-to-date, relevant digital marketing strategies & information to our clients. We work with industry professionals with proven results in their area of expertise, many of whom are internationally recognized speakers to ensure we’re bringing you the best Minneapolis Digital Marketing Experts. Members of our team have worked with companies including The Guthrie, 3M, Nestle, Target, Medtronic, Orkin, MPR, Toro, Dyson, The Coffee Bean & Tea Leaf, United Rentals, Edina Realty, MN Timberwolves, Network Solutions, Ecumen, Creative KidsStuff, Chanhassen Dinner Theatres, University of Minnesota, College of St Catherine, Amazon Prime Now, MN Opera, The O’Shaughnessy, Weidner Property Management and many more. We believe in transparency, supporting client’s ability to pay for media directly. We’ve been a Google Premier Partner since 2016 (when they started the Premier distinction) and manage more than $8,000,000 in digital advertising monthly.



This event will take place via Zoom Webinar. Attendees will be able to engage with the webinar via chat and typed Q&A features, but not via microphone and/or camera. Attendees may also join by phone.

If you have questions about the webinar technology, or anticipate barriers to participation, please reach out to hannah@mntheateralliance.org for assistance.



This session will have closed captioning provided by Rev Live Captioning, a free app for Zoom.



Online content is more accessible for some and less accessible for others. This session will be recorded for access after the event date for folks with limited bandwidth (internet or otherwise).




May 27
11:00 am - 12:30 pm
Event Category:




Minnesota Theater Alliance