We need your active participation in this dynamic statewide PR campaign to promote amazing Minnesota Performing Arts. This is a group effort to amplify the wide range of performing arts activities to statewide tourism networks!

Explore Minnesota, the Minnesota Theater Alliance, and TPT Twin Cities PBS have joined together to create an audience development partnership, Explore MN Theater, to create awareness of the vibrant Minnesota theater experience for new audiences, and to help increase ticket sales and attendance for theaters throughout the state. This program was started in November of 2017. Over that time, we have held three four-week campaigns to promote the Explore MN Theater brand, November 2017, March 2018, and November 2018. 50+ organizations and many additional local businesses donated tickets to the Sweepstakes. Many companies pitched in photographs for promotions in the materials published by Explore Minnesota.  In addition, TPT Twin Cities PBS filmed and aired 10 segments about theaters across the state, airing five in March 2018 and five in November 2018. These segments and additional information can be found on the campaign page: ExploreMNTheater.com

Ways to Get Involved

Our next Explore MN Theater campaign is still to be scheduled. In the meantime, we encourage you to keep adding your shows to the performing arts listings on Explore Minnesota for great exposure to tourism networks.  You can do so using the links below. Stay tuned for future campaigns, sweepstakes, and more!